AI Visibility for Law Firms

Is Your Law Firm Invisible to AI?

When potential clients ask ChatGPT or Gemini "who's the best personal injury attorney in Tampa?" — does your firm appear? Pinniq Law measures your AI visibility with a 0–100 GEO Score and shows you exactly how to climb.

Get Your Free GEO Score See How It Works

Tracks ChatGPT Claude Gemini Perplexity

Your GEO Score

/ 100

Growing Presence

4/4

Platforms

Market Rank

62%

Mention Rate

+8.4

vs Last Month

✓

ChatGPT mentioned

Smith & Associates

↑

Score improved

+12 pts this month

The Problem

AI is the new front door for legal clients

Over 70% of people now consult an AI assistant before hiring a professional. When a potential client types "who's the best personal injury attorney in my city," they expect a direct, confident recommendation — not ten blue links.

Most law firms are invisible in this new channel. They spend thousands on SEO and Google Ads while their competitors quietly dominate every AI recommendation list.

Traditional SEO has zero impact on AI responses

Google Ads don't influence ChatGPT or Gemini

Without measurement, you don't know what you're losing

User asked ChatGPT: "Best personal injury attorneys in Tampa, FL"

Morgan & Morgancompetitor

Herman & Wellscompetitor

—

Your Firmnot mentioned

User asked Gemini: "Top car accident lawyers near me"

Your Firmyou

Abrahamson & Uiterwykcompetitor

Florin Roebigcompetitor

User asked Claude: "Who handles slip and fall cases in Hillsborough County?"

—

Your Firmnot mentioned

Morgan & Morgancompetitor

How It Works

From query to insight in minutes

Pinniq Law runs a systematic battery of AI queries, measures your firm's presence, and delivers an actionable score with competitor context.

We fire targeted queries

Pinniq Law sends 40+ carefully crafted queries to ChatGPT, Claude, Gemini, and Perplexity — covering your practice area, sub-types, and service territory. Every query a real client might ask.

We measure your presence

We analyze every AI response for your firm's mentions — tracking frequency, position quality (first mention vs. buried), and how many platforms recommended you.

You get your GEO Score

A clear 0–100 score weighted by frequency (40%), prominence (35%), and platform breadth (25%). See how you stack up against competitors and what to improve next.

Features

Everything you need to dominate AI search

🤖

4-Platform Tracking

Every scan queries ChatGPT, Claude, Gemini, and Perplexity simultaneously. See where you win and where you're invisible.

📊

Sub-Type Scores

Break your score down by practice sub-type — Car Accidents, Slip & Fall, Medical Malpractice, and more. Know exactly where to focus.

🗺️

Town-Level Tracking

Measure AI visibility in every town you serve, not just your primary market. Intelligence and Managed plans include full territory coverage.

🏆

Competitor Intelligence

See which firms are outranking you on each platform, in each query type. Understand the competitive landscape before your rivals do.

📈

Monthly Reports

Print-ready GEO performance reports with score trends, market standing, platform breakdowns, and prioritized growth opportunities.

🚀

Managed Growth

On our Managed plan, our team handles everything — monthly scans, content strategy, and a dedicated manager focused on moving your score up.

View All Features

Pricing

Start free, scale as you grow

Every plan includes a full GEO Score with competitor context. No contracts, cancel anytime.

Free

No credit card required

Get your baseline GEO Score instantly.

✓1 full GEO scan
✓Broad PMT queries (10 queries)
✓All 4 AI platforms
✓Top 5 competitors identified
✓GEO Score 0–100

Get Free Score

Monitor

^$XX

per month

Monthly tracking with sub-type breakdown.

✓Everything in Free
✓Monthly automated scans
✓Sub-type scores (Car Accidents, etc.)
✓Score history & trends
✓Competitor tracking over time

Get Started

Common questions

A GEO Score (Generative Engine Optimization Score) is a 0–100 number that measures how visible your law firm is when AI assistants answer legal questions. It's calculated from three dimensions: how often you're mentioned (frequency, 40%), where you appear in responses (prominence, 35%), and how many platforms recommend you (breadth, 25%).

Pinniq Law tracks four platforms: ChatGPT (OpenAI GPT with web search), Claude (Anthropic), Gemini (Google with Search grounding), and Perplexity (with live web search). These are the four most-used AI assistants for legal research queries.

Traditional SEO optimizes your website for Google's crawler and ranking algorithm. GEO optimizes your firm's presence in the live web content that AI assistants reference when generating recommendations. A firm can rank #1 on Google and still be completely invisible to AI — and vice versa. Pinniq Law measures and helps you improve the latter.

Free plan users get one scan on signup. Monitor, Intelligence, and Managed plans include automated monthly scans so you can track your score over time and measure the impact of your content strategy. You can also trigger manual scans at any time from your dashboard.

Yes. All paid plans are month-to-month with no long-term contracts. You can cancel anytime from your account settings and you won't be charged for the following month.

Pinniq Law currently focuses on personal injury law, with sub-type queries covering Car Accidents, Slip & Fall, Medical Malpractice, Wrongful Death, and more. We're actively expanding to other practice areas including family law, criminal defense, and estate planning.