Pinniq Law gives your firm a complete picture of how AI assistants see you — and exactly where to improve.
Three steps. Four AI platforms. One clear score.
Pinniq Law sends 40+ carefully crafted queries to ChatGPT, Claude, Gemini, and Perplexity. We use 15 PMT (county-level) templates, 5 TRN (town-level) templates per town, and 10 informational templates covering your practice area and sub-types.
All four platforms run concurrently. We parse every response for firm mentions, track where you appear (first mention, top 3, top 5, or buried), and identify which competitors are being recommended instead of you.
A clear 0-100 score calculated from frequency (40%), prominence (35%), and platform breadth (25%). Plus per-platform breakdowns, competitor rankings, and territory-level insights you can act on immediately.
Your GEO Score is a 0-100 benchmark built from three weighted dimensions. Each measures a different facet of your AI visibility — so you know exactly what's working and what needs attention.
Unlike black-box rankings, every point in your score is traceable back to a specific query, platform, and response. Full transparency, always.
What percentage of queries mention your firm? The more often AI recommends you, the higher your frequency score.
Where do you appear in the response? First mention scores 100 points. Top 3 scores 60. Top 5 scores 30. Later mentions score 10.
How many of the 4 AI platforms recommend you? Being visible on all four means clients find you no matter which assistant they use.
Each platform has its own data sources, ranking logic, and recommendations. We track all four so nothing slips through the cracks.
The most popular AI assistant. GPT with real-time web search, delivering sourced attorney recommendations to millions of users daily.
Anthropic's AI evaluates your firm based on its training data and knowledge. A growing share of professionals use Claude for research.
Google's AI with Search grounding. Combines Google's index with generative answers — critical for firms that rely on Google visibility.
Live web search by default. Returns cited, source-backed recommendations. The go-to for users who want verifiable attorney suggestions.
PMT (Primary Market Territory) queries target your county with 15 templates covering broad practice area questions. This is your baseline — how visible is your firm across the market you serve?
TRN (Town Reinforcement Nodes) go deeper, running 5 targeted templates per town in your territory. See exactly which neighborhoods know your name and which don't.
Your combined score weights PMT at 60% and TRN average at 40%, giving you a complete picture of local AI visibility.
Every scan automatically detects and scores your top 5 competitors. See which firms AI recommends instead of yours, how often they appear, and on which platforms they dominate.
Per-query competitor scores let you filter by territory, sub-type, and platform to understand the competitive landscape at every level. Track competitors over time with monthly scans and spot trends before your rivals do.
Break your scores down by Car Accidents, Slip & Fall, Medical Malpractice, Wrongful Death, and more. Know exactly which sub-types need attention.
Paid plans run automatic monthly scans so you can track your score over time and measure the impact of your content strategy without lifting a finger.
Real-time dashboard with filters by territory, sub-type, and platform. See your score history, competitor movements, and platform breakdowns at a glance.
PDF-ready GEO performance reports with score trends, market standing, platform breakdowns, and prioritized growth opportunities for stakeholders.
Get notified when competitors gain ground, new opportunities appear, or your score changes significantly between scans.
On our Managed plan, our team handles everything — monthly scans, content strategy, citation building, and a dedicated manager focused on moving your score up.