Insights on GEO optimization, AI search trends, and how attorneys can win more clients in the age of generative AI.
When a potential client asks ChatGPT "who's the best personal injury attorney in my area," your Google ranking doesn't matter. Here's what does — and how to measure it.
Not all AI assistants are equal when it comes to attorney recommendations. We analyzed thousands of queries to find out where your firm is most likely to appear.
Most law firm websites are optimized for Google. Here are the specific content and citation strategies that actually influence AI recommendations.
Traditional SEO and GEO are fundamentally different disciplines. Here's what your agency isn't telling you.
A breakdown of the three dimensions that make up your 0–100 score — and which one has the most impact.
Large firms dominate AI search in most markets — but not in every practice area. Here's how regional firms are winning specific query types.
Broad county-level queries are contested. Town-level queries are often wide open — and that's where local firms can win fast.
We reverse-engineered hundreds of AI responses to identify the patterns that predict which firms get recommended — and which get skipped.
Just got your first GEO Score? Here's exactly what to do in your first 30 days to start moving the needle.
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