Pinniq Law exists because we watched talented law firms lose clients they never knew they were losing — to AI assistants that simply hadn't learned their names.
In 2024, something changed. Prospective clients started asking AI assistants — not Google — for attorney recommendations. "Who's the best personal injury lawyer near me?" became a question posed to ChatGPT, not a search query.
The firms that show up in those answers are winning cases. The ones that don't are invisible, and they don't even know it. Traditional SEO agencies have no tools, no data, and no answer for this problem.
So we built Pinniq Law: a platform that fires real AI queries, measures your firm's presence across all four major AI assistants, and gives you a clear 0–100 score with competitor context and a roadmap to improve it.
You can't improve what you don't measure. Every feature we build starts with the question: does this give our clients clearer, more actionable data?
We show you exactly which queries we run, how your score is calculated, and where every point comes from. No black boxes, no mystery metrics.
We're not a generic SEO tool with a legal skin. Every query template, every scoring dimension, and every feature is designed specifically for the way attorneys win clients.
A small team obsessed with the intersection of AI and legal marketing.
Built Pinniq Law after seeing law firms pour budget into SEO while AI quietly sent clients to their competitors.
Architected the multi-platform query engine that fires hundreds of targeted prompts across ChatGPT, Claude, Gemini, and Perplexity.
10+ years in legal marketing. Knows exactly which AI mentions move the needle — and which are just noise.